Walking around campus, everybody is wearing something different. So what has an effect on how each student chooses to buy something?
Money. College students often are trying to save money. If Delias has a dress for $40, and Forever21 has a similar dress for $20, more often than not, the student will choose the cheaper dress. Even if a student has a job, he or she needs to pay for food, for gas if their car is on campus, or even their books for class.
Environment. If a student is living in Florida, he or she would buy clothes that one would wear in warm weather. However, Glassboro is not Florida. Students attending Rowan often stock up on hoodies, rain gear, and jackets.
Influence. Whether it is a celebrity or a person you see walking to your English class, people often have an influence on what you buy. If you see a girl wearing a shirt you want, you’ll keep an eye out for something similar next time you’re at the mall. If your favorite celebrity is Taylor Swift and she’s seen wearing a pretty dress from Urban Outfitters that you love, you’re going to want to find something similar.
Personal Style. Everybody has their own style, whether they are aware of it or not. If somebody likes wearing stripes, chances are she will buy multiple shirts with stripes. If I don’t like wearing skirts, I won’t go shopping for skirts. What one decides to buy is based on how she chooses to dress.
Campus Couture 